The problem with discussing social media is that the term is so hard to define. Some limit it to just Facebook, Twitter, and Instagram; others include Snapchat and other apps. Some even consider WhatsApp to be social media, because if you constantly revise your status and picture, then you’re using the app to send an ever-updated story about yourself to the public. For our purposes, let’s take a broad view of the topic: Regardless of which specific app you use, when you circulate a specifically chosen message or image to an audience, you’re on social media.