Join The Conversation With Mishpacha's Weekly Newsletter



Angel in Midwood

Michal Eisikowitz

A few Rubbermaid bins in a basement. A penniless widow who loved to give. A store that changes the lives of thousands. The story of Bobbie’s Place and the remarkable woman behind it.

Monday, September 06, 2010

Midwood

On a little-used side street in the heart of Flatbush is an elegant children’s clothing boutique, its storefront covered with frosted glass. Inside, customers find rows of the latest in boys’ and girls’ apparel, multiple dressing rooms, wall-to-wall mirrors, and eager-to-please saleswomen. In fact, the only thing missing is a cash register.  

Welcome to Bobbie’s Place.

This decade-old shop provides 8,500 boys and girls with Yom Tov wardrobes and winter coats each year — free of charge. Designed for families who cannot always afford new clothing, its mission is twofold: to clothe children while preserving their dignity.

Young shoppers have no idea that Bobbie’s Place isn’t your regular boutique. Accompanied by their parents, these children savor the rare shopping experience, trying on piles of beautiful, brand-new outfits and admiring themselves in the mirror as they agonize over which to choose. Once the momentous decision is made, they exit the store proudly, clutching bulging bags of stunning outfits.

Behind every great chesed operation stands a great man or woman; Bobbie’s Place has both. Michal Schick, dubbed “the Angel of Midwood” by some, takes care of the ordering and day-to-day running of Bobbie’s Place; her husband Avi — who served as New York State Deputy Attorney General and is now a partner in a New York City law firm — runs the business end. Together, they’re an indomitable pair.

What was the impetus for their one-of-a-kind organization? Did Michal ever envision herself doing this? Why did she choose this particular chesed? And how does she balance her responsibilities at home with her chesed commitments? Family First spoke with Michal, the heart and soul of Bobbie’s Place, to get a peek into the makings of a chesed laureate. 

 

To read the rest of this story, please buy this issue of Mishpacha or sign up for a weekly subscription.

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.
CAPTCHA
Message


MM217
 
The Fortunes of War
Rabbi Moshe Grylak We’re still feeling the fallout of the First World War
Some Lessons, But Few Portents
Yonoson Rosenblum What the midterms tell us about 2020
Vote of Confidence
Eyan Kobre Why I tuned in to the liberal radio station
5 out of 10
Rabbi Dovid Bashevkin Top 5 Moments of the Kinus
Day in the Life
Rachel Bachrach Chaim White of KC Kosher Co-op
When Less is More
Rabbi Ron Yitzchok Eisenman How a good edit enhances a manuscript
It’s My Job
Jacob L. Freedman “Will you force me to take meds?”
They’re Still Playing My Song?
Riki Goldstein Yitzy Bald’s Yerav Na
Yisroel Werdyger Can’t Stop Singing
Riki Goldstein Ahrele Samet’s Loi Luni
Double Chords of Hope
Riki Goldstein You never know how far your music can go
Will Dedi Have the Last Laugh?
Dovid N. Golding Dedi and Ding go way back
Battle of the Budge
Faigy Peritzman Using stubbornness to grow in ruchniyus
The Challenging Child
Sarah Chana Radcliffe Strategies for raising the difficult child
Bucking the Trend
Sara Eisemann If I skip sem, will I get a good shidduch?
The Musician: Part 1
D. Himy, M.S. CCC-SLP and Zivia Reischer "If she can't read she'll be handicapped for life!"