Join The Conversation With Mishpacha's Weekly Newsletter



Angel in Midwood

Michal Eisikowitz

A few Rubbermaid bins in a basement. A penniless widow who loved to give. A store that changes the lives of thousands. The story of Bobbie’s Place and the remarkable woman behind it.

Monday, September 06, 2010

Midwood

On a little-used side street in the heart of Flatbush is an elegant children’s clothing boutique, its storefront covered with frosted glass. Inside, customers find rows of the latest in boys’ and girls’ apparel, multiple dressing rooms, wall-to-wall mirrors, and eager-to-please saleswomen. In fact, the only thing missing is a cash register.  

Welcome to Bobbie’s Place.

This decade-old shop provides 8,500 boys and girls with Yom Tov wardrobes and winter coats each year — free of charge. Designed for families who cannot always afford new clothing, its mission is twofold: to clothe children while preserving their dignity.

Young shoppers have no idea that Bobbie’s Place isn’t your regular boutique. Accompanied by their parents, these children savor the rare shopping experience, trying on piles of beautiful, brand-new outfits and admiring themselves in the mirror as they agonize over which to choose. Once the momentous decision is made, they exit the store proudly, clutching bulging bags of stunning outfits.

Behind every great chesed operation stands a great man or woman; Bobbie’s Place has both. Michal Schick, dubbed “the Angel of Midwood” by some, takes care of the ordering and day-to-day running of Bobbie’s Place; her husband Avi — who served as New York State Deputy Attorney General and is now a partner in a New York City law firm — runs the business end. Together, they’re an indomitable pair.

What was the impetus for their one-of-a-kind organization? Did Michal ever envision herself doing this? Why did she choose this particular chesed? And how does she balance her responsibilities at home with her chesed commitments? Family First spoke with Michal, the heart and soul of Bobbie’s Place, to get a peek into the makings of a chesed laureate. 

 

To read the rest of this story, please buy this issue of Mishpacha or sign up for a weekly subscription.

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.
CAPTCHA
Message


MM217
 
No Misunderstandings
Rabbi Moshe Grylak Hashem revealed the secret of a balanced life
What Was the Court’s Rush?
Yonoson Rosenblum The Democratic Party’s descent into madness
Survey? Oy Vey
Eytan Kobre How could YAFFED promote such a farce?
Filling the Void
Rabbi Henoch Plotnik Jewish leaders don’t need to be declared or coronated
Top 5 Ways We Remember Our Rebbeim (and we love them for it!)
Rabbi Dovid Bashevkin An ode to these pivotal people in my life
Hanging On in Newark
Rabbi Nosson Scherman Rabbi Nosson Scherman remembers the shul of his youth
A Fine Kettle of Fish
Rabbi Ron Yitzchok Eisenman The “minor” chasadim are often the most meaningful
The Next Hill
Jacob L. Freedman The look on Malachi’s face nearly broke my heart
Tradition and Modern Meet in One Long Dance
Riki Goldstein Fusing tradition and modernity comes naturally to him
A Playlist for Shabbos
Riki Goldstein What does Moshy Kraus sing at the Shabbos table?
With Flying Colors
Riki Goldstein My 15 seconds of fame on the Carnegie Hall stage
Full Faith
Faigy Peritzman With emunah, everyone’s obligation is the same
Speechless
Sarah Chana Radcliffe Silence isn’t always golden
The Only One
With Rav Moshe Wolfson, written by Baila Vorhand Within every Jew is the flame of instinctive emunah