Join The Conversation With Mishpacha's Weekly Newsletter

Whipping Up Kosher

Chany Rosengarten

Many women perceive a need and sigh, wishing someone would meet it. And then there are those who go out and create solutions. Gittelle Steinfeld, inventor of a world of products designed to support a kosher kitchen, is one of them.

Wednesday, March 14, 2012

buttonsIt all began when Eli and Eitan Steinfeld wanted to help in the kitchen. “Would one of you please get me a fleishig pan?” their mother, Gittelle asked. They looked at her, clueless, and Gittelle realized that if her children had no way of identifying whether the kitchenware was milchig or fleishig, she couldn’t allow them free reign in the kitchen. In her kitchen, she decided, everything from wooden spoons to pots and pans would be labeled.

Ending Kashrus Confusion

While many of us would be content with a piece of red or yellow electric tape, Gittelle was looking for something ergonomic, durable, and instantly recognizable. And so she designed Kosher CoinsTM, red, green, and blue buttons that attach to kitchenware and help prevent clueless husbands from cutting pastrami with the cheese knife. With the bright red Kosher Coin proclaiming meat, buttery hands know to keep away.

The coins were received with enthusiasm. Mashgichim took notice and requested them for nursing homes and hospitals, and even requested commercial baking sheets, edged in red, blue, or green, to help them see instantly if directives are being followed.

There were, of courses, the naysayers. “Don’t you think my kitchen is kosher? I know my pots and knives, and on which counter they belong,” some women said, offended at the idea of kashrus confusion. Gittelle explained that while the balabusta knows her kitchen inside out, a visiting guest, married kids, and even the innocent husband might not. “Is it fair to hold a husband accountable for not knowing that the pareve knife has a slightly wider handle than its dairy partner?” Gittelle asks. Even the “don’t come into my kitchen unless you want to complement or thank me, and even then do it at the doorway” balabustas could be helped by owning a set of Kosher Coin®s.

Gittelle went on to launch a line of products known as the Kosher Confusion Enders, which includes color-coded pans, spoons, spatulas, sponges, tongs, trivets, and even aprons.

“It’s always in answer to a need, a void,” Gittelle says of her innovations. “My products are an answer to a question I perceived at a celebration, event, or at home.” Take the Mazal Tov ice-cube tray, for example. While ice-cube trays have been around for a while, nobody gave the Jewish consumer much though. Gittelle did. She designed ice-cube trays that convert into chocolate molds as well, with Jewish themes. She even has a frog mold for the Pesach Plague, giving Seder night an added spice. 


To read the rest of this story, please buy this issue of Mishpacha or sign up for a weekly subscription.


Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.

Rapid Boil or Slow Simmer?
Shoshana Friedman Is that fabled last-minute stroke of brilliance a myth?
Still in Tishrei
Rabbi Moshe Grylak A gift from HaKadosh Baruch Hu called imagination
The Action Is the Reward
Yonoson Rosenblum Each allegation proved more dubious than the one before
G-dless for the People
Eytan Kobre Only believers consistently chose morality in the Gulag
No Way to Run a Business
Rabbi Moshe Friedman There must be a separation between mission and money
Eytan Wiener
Moe Mernick “No such thing as “passive income” or “passive business”
No One Mumbles “Remember Us unto Life”
Rabbi Emanuel Feldman To look with fresh eyes at the familiar and the everyday
We Need You Guys
Jacob L. Freedman “Reb Yitzi, tell him exactly what you told me!”
Warmest Words from the Rebbe
Riki Goldstein An underlying blessing for every married couple
Duet with Dad
Riki Goldstein “Recording this song together was a big deal for me”
Riboin: One Heart
Riki Goldstein “The harmony is a magnet. Love the song”
Good News and Bad News
Riki Goldstein Never take a chance when it comes to Shabbos
Something Rotten in the State of Grape
Faigy Peritzman It’s not enough to look good, we have to be good
Please Don’t Cry!
Sarah Chana Radcliffe Some tears can never be ignored — and others must be
Scale Past Stagnation
Rebbetzin Aviva Feiner Make life’s busyness meaningful by reflecting on the why
Dear Neighbor, Sometimes I Forget
Anonymous They remember Down syndrome but they forget Yaakov