Join The Conversation With Mishpacha's Weekly Newsletter

How Dan Dealt

By Rachel Bachrach

It all started last Monday morning, when Daniel Eleff noticed a post on his website’s forum about super-cheap flights to Israel. The $330-price looked pretty incredible, so Daniel, who runs the popular bargain site Dan’s Deals, tested it out and posted it to his main page and social media site. It was then sent to 5,000 subscribers, many of whom get text messages with updates.

Wednesday, August 15, 2012

From there, the news spread like wildfire: El Al flights between November and March from several cities in America, including New York, were going for less than $400 on some sites. Getting the airline’s winter special at $800 is a good deal – it’s usually closer to $900 or $1000 – so this was indeed a bargain.

Within about an hour, Dan’s Deals was flooded. The site usually gets 30,000 hits daily, but on Monday, so many people — 135,000, to be exact — visited for information and updates, his server couldn’t handle the traffic and he had to take it down.

“It just snowballed,” the 27-year-old Cleveland resident says with a grin.

El Al hasn’t confirmed the number, but rumor has it that more than 5,000 tickets were booked via Expedia, Orbitz, and other agencies. Daniel booked tickets for Pesach. (He ended up cancelling them because the trip didn’t work with his schedule.) Daniel also booked two flights for his Israeli contractor, one for a visit, another for Yom Tov. “I called him over right away,” Daniel says. “Right now he’s very happy he’s working for me!”

He knows someone who called El Al and told a manager he felt bad taking advantage of the price. “The manager told him, ‘Don’t worry about it, enjoy Eretz Yisrael.’ ” Later, hundreds of people posted that they had booked, some for 25 family members to attend a well-timed simchah.


To read the rest of this story, please buy this issue of Mishpacha or sign up for a weekly subscription.


Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.

Evolution vs. Revolution
Shoshana Friedman I call it the “what happened to my magazine?” response
Up, Up, and Away
Rabbi Moshe Grylak What a fraught subject Eretz Yisrael is, to this day
Where Do You Come From?
Yonoson Rosenblum Could they be IDF officers with no Jewish knowledge?
Heaven Help Us
Eytan Kobre Writing about anti-Semitism should rouse, not soothe
Work/Life Solutions with Chedva Kleinhandler
Moe Mernick “Failures are our compass to success”
An Un-Scientific Survey
Rabbi Emanuel Feldman Are Jerusalemites unfriendly? Not necessarily
Out of Anger
Jacob L. Freedman How Angry Lawyer was finally able to calm down
5 Things You Didn’t Know about…Yitzy Bald
Riki Goldstein He composed his first melody at eight years old
When the Floodgates of Song Open, You’re Never Too Old
Riki Goldstein Chazzan Pinchas Wolf was unknown until three years ago
Who Helped Advance These Popular Entertainers?
Riki Goldstein Unsung deeds that boosted performers into the limelight
Your Task? Ask
Faigy Peritzman A tangible legacy I want to pass on to my children
Are You There?
Sarah Chana Radcliffe Emotional withdrawal makes others feel lonely, abandoned
A Peace of a Whole
Rebbetzin Debbie Greenblatt Love shalom more than you love being right
Seminary Applications
Rabbi Zecharya Greenwald, as told to Ariella Schiller It’s just as hard for seminaries to reject you