Join The Conversation With Mishpacha's Weekly Newsletter



The Animator

Aharon Granevich-Granot

You might not recognize his name, but his creations became national Israeli icons. Avraham Zmora was head of the marketing team that created the Osem’s Bamba Baby and Tnuva’s Carlo Cat, yet at the peak of his success in the world of marketing and promotions, he left it all to draw pictures of tzaddikim

Wednesday, December 26, 2012

Avraham Zmora animatorForget about your image of an illustrator’s workshop. Here, there is no light table, no dozens of paintbrushes, pencils, pens, and sketch pads strewn over the tabletop. It’s a new generation, and the only tools of the trade in Avraham (Albert) Zmora’s studio are a desk, some electronic pencils, and a state-of-the-art computer.

“Everything has improved; only the mess remains,” Zmora smiles.

In the Israeli world of illustration, Avraham Zmora was king, and although the public never knew his name, his creations became national icons. He was head of the team that created the Osem Bamba Baby and the Carlo Cat (from Tnuva’s pudding line), yet at the peak of his success in the world of marketing and promotions, he left it all to draw pictures of tzaddikim.

It’s been two years since Zmora, 43, bade goodbye to the world of advertising. Today his head is crowned with a black suede yarmulke, his face framed with a trim beard, and the animated poses of redhead and diapered Baby Bamba on his screen replaced with the characters for a series of illustrated comic books on the lives of gedolei Yisrael.

 

 To read the rest of this story, please buy this issue of Mishpacha. To sign up for a weekly subscription click here.

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.
CAPTCHA
Message


 
Drink to Eternity
Rabbi Moshe Grylak Redemption doesn’t simply mean being let out of jail
Klal Yisrael Is Always Free
Yonoson Rosenblum "In that merit will Klal Yisrael continue to exist”
Home Free
Eytan Kobre My baseline for comparison is admittedly weak
Believe in Your Own Seder
Rabbi Judah Mischel Hashem is satisfied when we do our best
Picture Perfect
Yisroel Besser Take a picture — and this time, send it to yourself
Flying Solo
Rabbi Ron Yitzchok Eisenman As Pesach loomed closer, his resentment was growing
Hanging on by a Hair
Jacob L. Freedman MD “Do you still think that I’m not completely crazy?”
A Song for Every Season
Riki Goldstein Influencers map out their personal musical soundtracks
Subliminal Speech
Faigy Peritzman The deeper the recognition, the deeper the effect
The Big Change
Sarah Chana Radcliffe Spelling things out clears clouds of resentment
The Count-Up
Mrs. Shani Mendlowitz Tap the middos of Sefirah to recreate yourself
The Baker: Part 1
D. Himy, M.S. CCC-SLP with Zivia Reischer "She can't get married if she can't build a relationship...
Know This: Infertility
As Told to Bracha Stein There was no place for me. I didn’t belong
Dear Shadchan
The Girl Here's the thing: I need time