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The Animator

Aharon Granevich-Granot

You might not recognize his name, but his creations became national Israeli icons. Avraham Zmora was head of the marketing team that created the Osem’s Bamba Baby and Tnuva’s Carlo Cat, yet at the peak of his success in the world of marketing and promotions, he left it all to draw pictures of tzaddikim

Wednesday, December 26, 2012

Avraham Zmora animatorForget about your image of an illustrator’s workshop. Here, there is no light table, no dozens of paintbrushes, pencils, pens, and sketch pads strewn over the tabletop. It’s a new generation, and the only tools of the trade in Avraham (Albert) Zmora’s studio are a desk, some electronic pencils, and a state-of-the-art computer.

“Everything has improved; only the mess remains,” Zmora smiles.

In the Israeli world of illustration, Avraham Zmora was king, and although the public never knew his name, his creations became national icons. He was head of the team that created the Osem Bamba Baby and the Carlo Cat (from Tnuva’s pudding line), yet at the peak of his success in the world of marketing and promotions, he left it all to draw pictures of tzaddikim.

It’s been two years since Zmora, 43, bade goodbye to the world of advertising. Today his head is crowned with a black suede yarmulke, his face framed with a trim beard, and the animated poses of redhead and diapered Baby Bamba on his screen replaced with the characters for a series of illustrated comic books on the lives of gedolei Yisrael.


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