Join The Conversation With Mishpacha's Weekly Newsletter

The Animator

Aharon Granevich-Granot

You might not recognize his name, but his creations became national Israeli icons. Avraham Zmora was head of the marketing team that created the Osem’s Bamba Baby and Tnuva’s Carlo Cat, yet at the peak of his success in the world of marketing and promotions, he left it all to draw pictures of tzaddikim

Wednesday, December 26, 2012

Avraham Zmora animatorForget about your image of an illustrator’s workshop. Here, there is no light table, no dozens of paintbrushes, pencils, pens, and sketch pads strewn over the tabletop. It’s a new generation, and the only tools of the trade in Avraham (Albert) Zmora’s studio are a desk, some electronic pencils, and a state-of-the-art computer.

“Everything has improved; only the mess remains,” Zmora smiles.

In the Israeli world of illustration, Avraham Zmora was king, and although the public never knew his name, his creations became national icons. He was head of the team that created the Osem Bamba Baby and the Carlo Cat (from Tnuva’s pudding line), yet at the peak of his success in the world of marketing and promotions, he left it all to draw pictures of tzaddikim.

It’s been two years since Zmora, 43, bade goodbye to the world of advertising. Today his head is crowned with a black suede yarmulke, his face framed with a trim beard, and the animated poses of redhead and diapered Baby Bamba on his screen replaced with the characters for a series of illustrated comic books on the lives of gedolei Yisrael.


 To read the rest of this story, please buy this issue of Mishpacha. To sign up for a weekly subscription click here.

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.

A Response to "Too Far from Home"
Rabbi Moshe Grylak “Chareidi Israel is not happy to absorb immigrants”
Life after Kollel
Yonoson Rosenblum Remaining a ben Torah requires remaining a bar daas
Angel's Advocate
Eytan Kobre Because this is how’s it’s supposed to be always
Bring Back the Wonder
Yisroel Besser Look around and say, “Ribbono shel Olam, wow!”
Make Your Words Count
Rabbi Shneur Aisenstark This story delivers two sobering lessons for all of us
I Know of What I Speak
Rabbi Ron Yitzchok Eisenman I would allow my mask to fall, my soul to be revealed
Meet the Tzaddik
Jacob L. Freedman “Aren’t there meds that can get him back to yeshivah?”
Two centuries later, the Chasam Sofer’s niggunim are heard again
Riki Goldstein The musical side of the Chasam Sofer dynasty
How Do You Think of These Words?
Riki Goldstein “For me, the words are the neshamah of the song”
The Song I Can't Stop Singing: Shlomo Simcha
Riki Goldstein “Which song are you connecting to this season?”
Megama Had the Magic
Riki Goldstein Remembering Moshe Yess a”h and Shalom Levine a”h
Living Beyond the Moment
Faigy Peritzman Someone steeped in Torah always lives beyond the moment
Sarah Chana Radcliffe We can only be sure that we can never be sure
Instinctive Knowledge
With Rav Moshe Wolfson, written by Baila Vorhand Jewish babies are born knowing Hashem
The Gardener: Part II
D. Himy, M.S. CCC-SLP and Zivia Reischer “It’s a secret language called body language”