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Picture Perfect Petals

Gittel Chany Rosengarten

You’ll find them perched on ladders with staple guns, drills, and wires in hands, creating elaborate archways and aisles from delicate petals. A stunning bouquet complements the kallah’s beaming smile. Yet, when the first strains of music waft through the halls, these florists make themselves scarce, leaving behind gardens reminiscent of Eden. Who provides the blossoms that beautify our simchahs and what goes on behind the scenes?

Wednesday, October 30, 2013

How many flowers does it take to make a wedding? Florists agree quantity isn’t the crucial point. There’s more to a beautiful flower display than just the number of stems, say florist Lea Goldstein from Hostess International, aBoroPark flower shop and gift service.

“A wedding is about the motifs; the props, setup, and candelabras. These are more important than the amount of foliage,” adds Shiri Feldman from Green Bee Floral Design inCedarhurst,New York.

These props often make the scene, which has become more upscale in recent years. Remember the traditional wicker kallah chair? “Today we have a patent leather couch, a carved wood bench, and a velvet stuffed chair,” Lea says.

Lighting also plays a pivotal role. “We’ll use very soft pink light on white flowers, or blue lighting — it adds drama in a simple setting,” shares Lea. Curtains and sheer fabrics enhance the ambiance, but they can be tricky at frum weddings — florists must always take care that backdrops can accommodate large family pictures.

When it comes to the flowers themselves, bouquet styles abound. With so many options, how does the wedding party choose? “We give them a chance to dream,” avers Lea.

Still, florists can often judge what customers will appreciate just by talking to them. “It’s hard to explain, but we florists know what our clients will look for,” attests Shiri. She explains that different considerations affect client preferences. Young people typically want something sleek and modern, while older clients seek full, elegant arrangements. As they show samples, florists keep a close eye on which types elicit an enthusiastic response. “I’ve hardly had anyone come in knowing exactly what they like,” says Shiri. “That would make my life easy, but most people aren’t experts.”


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