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A Stich in Time for Pesach


Although you’ve spent a marathon month of scrubbing and scraping, you’re not the only one who’s worked around the clock to ensure that your Seder table sparkles. In the Keter Quality Judaica factory in Kiryat Gat, Israel, many workers with many areas of expertise have been busy cutting and sewing, embroidering and bejeweling so these beautiful Pesach sets — pillowcases, Urchatz towels, afikomen bags, and matzah covers — will sparkle on your tables and chairs.

Wednesday, April 09, 2014

Chanukah — Keter’s Pesach Season begins While most of us are still dreaming of latkes, it’s Pesach season at Keter. A Keter designer has already created the sketches for the new season. The designs may be beautiful, but how will the embroidery machines know what kinds of thread, how many rows, and what types of stitches the new designs call for? Enter Keter’s graphic designers. Using the most up-to-date computer software, these specialists convert the drawing into an embroidery design complete with stitch type, thread color, and thread pattern. These new files look like the background of a stitch-stotch and can now be easily read by the embroidery machines. A virtual sketch that looks almost exactly like the finished product is sent to Judaica stores around the globe, which place their Pesach orders right about now. As the last Maoz Tzur is sung, orders for kittels, matzah covers, and Pesach sets start pouring in. But that’s not the only thing pouring in to the Keter Quality Judaica factory. Material, thread, and embellishments from around the world are working their way via customs and couriers to the factory floor. The best quality velvet and Madeira threads arrive fromGermany. The finest Swarovski crystals fromTurkey. Pieces of exquisite gold and silver hand-embroidery ship fromIndia, and silver decorations like crowns and squares are made-to-order by the silversmiths ofIsrael’s Hazorfim or Hadad.  Once the graphic designs are ready and all the necessary components arrive, the work begins in earnest. 

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