Join The Conversation With Mishpacha's Weekly Newsletter



Kosher, Natural... Delicious?

Rafael Medoff

As the natural foods market expands, manufacturers are capitalizing on kosher consumers who see what growing numbers have already accepted: Natural food is better for you and tastes good too.

Wednesday, May 21, 2014

Ever tasted a kosher vegan crab cake? Or sprinkled kosher New Zealand sea salt on your Shabbos challah? Or sampled strawberry purple raw carrot juice? These and other exotic-sounding foods may not be part of your bubbe’s repertoire, but some manufacturers of natural foods see signs of a growing interest in health foods among kosher consumers — and are investing accordingly. At the four-day Natural Products Expo in Anaheim, California this spring, a surprising number of the more than 3,000 exhibitors showcased kosher products.Brad’s Raw Crunchy Kale, a snack resembling a cross between potato chips and popcorn, bore an OU (Orthodox Union) stamp. A line of organic salad dressings made by RawFoodz sported the COR (Kashruth Council of Canada) symbol.Caroline’s Vegetarian Five-Bean Chili, produced by Atlantic Natural Foods, is supervised by OK Labs. Tens of thousands of health food industry professionals filled the enormous Anaheim Convention Center, many of them buyers looking for the next product to bring back home to their customers. Exhibitors ranged from small mom-and-pop booths showcasing a particular new granola bar or all-natural seasoning, to a line of intensely focused Asian chefs preparing organic stir-fry, whole wheat egg rolls, and other Oriental treats in a row of sizzling woks. Kosher attendees missed out on such sampling opportunities, of course, but there were plenty of uncooked and sealed products to choose from. Rabbi Reuven Flamer of Monsey, founder of Natural Food Certifiers, has been attending natural foods gatherings for the past 15 years, but this year’s Anaheim expo was the first one at which he took an exhibitor’s booth — a reflection, he says, of the growing interest among natural foods manufacturers in kosher supervision.

To read the rest of this story, please buy this issue of Mishpacha or sign up for a weekly subscription

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.
CAPTCHA
Message


MM217
 
What’s in a Name?
Shoshana Friedman “What does Writer X have to say this week?”
Atonement — Fake and Real
Yonoson Rosenblum White confessionals and faux rituals
Four Walls Coming Full Circle
Eytan Kobre All the while, there’s been a relationship in the offing...
And Yet We Smile
Yisroel Besser We are the nation that toils to be happy at all costs
Out of This World
Rabbi Henoch Plotnick Dirshu Hashem b’himatzo — we are in Hashem’s company now...
Steven and Jonathan Litton
Rachel Bachrach The co-owners of Litton Sukkah, based in Lawrence, NY
Tali Messing
Moe Mernick Tali Messing, engineering manager at Facebook Tel Aviv
Sick Note
Jacob L. Freedman “Of course, Dr. Freedman. Machul, machul, machul”
Avoiding Health Columns Can Be Good for You
Rabbi Emanuel Feldman Only one reliable guide for good health: our Torah
Endnote: Side Notes
Riki Goldstein Most Jewish music industry entertainers have side profes...
Me, Myself, and Why
Faigy Peritzman Where there’s no heart and no love, there’s no point
Can’t Do It Without You
Sarah Chana Radcliffe When you step up to the plate, you build your home team
Eternal Joy
Mrs. Elana Moskowitz The joy of Succos is the fruit of spiritual victory
The Appraiser: Part III
D. Himy, M.S. CCC-SLP and Zivia Reischer Make sure your child knows his strengths
Hidden Special Needs
Rena Shechter You won’t see his special needs, but don’t deny them
Dear Wealthy Friend
Anonymous There’s no need for guilt. I am truly happy for you