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Curious Jr.: Surprise — It’s a Hit!

Leeba Leichtman

When you walk into a store and see a popular item on the shelf, do you ever stop and wonder about how it came to be so widespread? It might be a toy, a CD, a novel, or even a KosherLamp — but every product has a story behind it. So we set out to find those stories… and they were certainly surprising!

Wednesday, November 19, 2014

Did you ever put out something that surprised you by becoming a big hit? Yaakov Friedlander, manager of Kosher Innovations: The KosherLamp really took its inventors by surprise when it became a token Shabbos item in Jewish homes across the globe. It certainly didn’t start out with major marketing aspirations; in fact, it began as a simple favor between husband and wife. The company opened with two owners. One of them, Rabbi Veffer, was looking to help his wife find a way to read in bed on Shabbos after the meal, but keeping the light on was problematic, since it meant that Mrs. Veffer would have a hard time sleeping afterwards. So he approached his friend, Moshe Orzech, who was in the lamp business. The two put their heads together, and poof! The KosherLamp was born. 

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