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Rolling in the Aisles

Rochel Burstyn

A shop without shopping carts is like a school without teachers — you could get what you came for, but you’d walk out with much less! Let’s take a stroll down the shopping aisles of history, have a peek at some of the different shopping carts of today, and at some that might exist tomorrow.

Tuesday, March 24, 2015

How many shopping bags have you carried from the cart to your car in a single shopping trip? Ten? Fifteen? (Times a million before Pesach!) How many trips did that take you?
 
 
Nowadays we might shop ’til we drop, but up until the 1930s, people could only shop until they couldn’t carry any more. In fact, it was a problem for storeowners. Grocery store owner Sylvan Goldman, for instance, supplied a small basket for the shoppers in his grocery stores, for them to carry as they shopped. Once the basket got too heavy, however, his shoppers headed to the checkout. How could he get them to stay longer, and spend more? Plus,
Goldman
noticed, the shopping baskets were hard for mothers shopping with little kids. One day, he had an idea.…
 

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