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Maror: The Spectacular Journey

Shayna Friedman

Everyone knows the hard work necessary for whole shemurah matzah to arrive at your Seder table but most people are unaware of the spectacular journey of another Pesach staple: the romaine lettuce leaf. Let’s follow Pos’tiv’s romaine lettuce from seed to Seder, and find out how those leaves arrive on your Seder Plate in the same condition as your matzah: mehudar, whole, crispy, delicious, and perfect.

Tuesday, March 31, 2015

Pos’tiv’s romaine lettuce begins in Mexico. The first step is finding the perfect seed for the Mexican climate, soil, and water chemical composition. Since bugs adore a good lettuce leaf, a perfect greenhouse is crucial, to let leaves breathe but keep pests out. The Pos’tiv greenhouse in Mexico meets all requirements. Its sturdy steel frame can withstand winds, rain, and hail, its four-story height allows machines and trucks in and out, and its plastic-meets-mesh covering, starting at the ground, keeps bugs out but allows nourishment to reach the delicate romaine lettuce. 

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