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Why Reinvent The Wheel?

Barbara Bensoussan

Tsiona Eliyahu has moved seamlessly from nursing to health care to business coaching. And now she’s joined the wave of the future, as a shadchan between franchises and prospective owners.

Tuesday, December 01, 2015

When you meet Tsiona Eliyahu, the word giborah — a woman of strength — springs to mind. It’s not that she’s particularly large or overpowering — on the contrary, she’s of average build, dresses nicely but casually, and is cheerful and friendly without being loud. Rather, underneath her regular-mom demeanor, one senses the dynamism and take-charge strength of a head nurse or company VP. Tsiona has actually been all of these things, and many others as well. A registered nurse, she began her career working with mostly Holocaust-survivor patients in home care in Boro Park. From there, she moved into a patient-care administrative position at Americare, a home health care service, where she quickly rose to a top executive position. After Americare went through some transitions brought on by changes in government regulations, Tsiona left to pursue business coaching. Her specialty was helping failing businesses get back on their feet. Most recently, while she continues to coach, she has found a new niche: shadchan between entrepreneurs looking for business opportunities and franchises looking for entrepreneurs.

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