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Games and Gowns

Barbara Bensoussan

The “freezer” is opening, and dozens of boys are now available. They, and their potential dates, all stand to gain from Joy Lieber’s innovative dating game. And once they’ve reached their goal of an engagement, Joy is there to keep on helping, with a full-service tzniyusdig bridal salon. Meet the woman behind the joy.

Wednesday, January 20, 2016

They say parents have ruach hakodesh when they choose children’s names. Joy Glicker Lieber’s parents chose aptly for a daughter whose principal aim in life is bringing joy to others. A volunteer medical clown in her all-too-rare spare time, Joy’s day job involves working with women at the most joyous time of their lives: preparing for their weddings. Joy’s zeal to fulfill community needs led her not only to open up a bridal shop with a full alterations and fabric department, but to also devise an inventive way to help young men and women get to know each other before they break the glass.  A Far Rockaway mother of five and grandmother of a growing brood, Joy’s warm, welcoming presence immediately puts people at ease. Besides her effusive ahavas Yisrael, she’s a fountain of creativity, the type who lies in bed at night with ideas burbling through her mind. “I have a slit in my head, and Hashem pours ideas in,” she says.

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