Join The Conversation With Mishpacha's Weekly Newsletter



The “Buy Me” Brain

Libi Astaire

It’s not news that neuroscientists are making strides in understanding how the brain works. Less well known is that neuromarketers are hoping to use this knowledge to get consumers to buy their products. Is this a pipe dream, or the dawn of a maddeningly manipulative age?

Wednesday, February 10, 2016

What does naaseh v’nishma have to do with neuromarketing? If I’d been asked that question a few months ago, I would have said absolutely nothing. Yet there they were — the words naaseh v’nishma — staring out at me in a recent book called Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, written by high-profile marketing and brand strategy consultantDouglasVan Praet. Now that I’ve got your attention — and, yes,Van Praet offers suggestions for how to do that — let me point out that neuromarketing isn’t about hypnotism or inserting subliminal marketing messages into a music CD or on a box of cornflakes. Nor is it about turning otherwise rational consumers into credit-card-waving zombies. Or is it? 

To read the rest of this story, please buy this issue of Mishpacha or sign up for a weekly subscription

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.
CAPTCHA
Message


MM217
 
What’s in a Name?
Shoshana Friedman “What does Writer X have to say this week?”
Atonement — Fake and Real
Yonoson Rosenblum White confessionals and faux rituals
Four Walls Coming Full Circle
Eytan Kobre All the while, there’s been a relationship in the offing...
And Yet We Smile
Yisroel Besser We are the nation that toils to be happy at all costs
Out of This World
Rabbi Henoch Plotnick Dirshu Hashem b’himatzo — we are in Hashem’s company now...
Steven and Jonathan Litton
Rachel Bachrach The co-owners of Litton Sukkah, based in Lawrence, NY
Tali Messing
Moe Mernick Tali Messing, engineering manager at Facebook Tel Aviv
Sick Note
Jacob L. Freedman “Of course, Dr. Freedman. Machul, machul, machul”
Avoiding Health Columns Can Be Good for You
Rabbi Emanuel Feldman Only one reliable guide for good health: our Torah
Endnote: Side Notes
Riki Goldstein Most Jewish music industry entertainers have side profes...
Me, Myself, and Why
Faigy Peritzman Where there’s no heart and no love, there’s no point
Can’t Do It Without You
Sarah Chana Radcliffe When you step up to the plate, you build your home team
Eternal Joy
Mrs. Elana Moskowitz The joy of Succos is the fruit of spiritual victory
The Appraiser: Part III
D. Himy, M.S. CCC-SLP and Zivia Reischer Make sure your child knows his strengths
Hidden Special Needs
Rena Shechter You won’t see his special needs, but don’t deny them
Dear Wealthy Friend
Anonymous There’s no need for guilt. I am truly happy for you