Join The Conversation With Mishpacha's Weekly Newsletter



The “Buy Me” Brain

Libi Astaire

It’s not news that neuroscientists are making strides in understanding how the brain works. Less well known is that neuromarketers are hoping to use this knowledge to get consumers to buy their products. Is this a pipe dream, or the dawn of a maddeningly manipulative age?

Wednesday, February 10, 2016

What does naaseh v’nishma have to do with neuromarketing? If I’d been asked that question a few months ago, I would have said absolutely nothing. Yet there they were — the words naaseh v’nishma — staring out at me in a recent book called Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, written by high-profile marketing and brand strategy consultantDouglasVan Praet. Now that I’ve got your attention — and, yes,Van Praet offers suggestions for how to do that — let me point out that neuromarketing isn’t about hypnotism or inserting subliminal marketing messages into a music CD or on a box of cornflakes. Nor is it about turning otherwise rational consumers into credit-card-waving zombies. Or is it? 

To read the rest of this story, please buy this issue of Mishpacha or sign up for a weekly subscription

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.
CAPTCHA
Message


MM217
 
The Fortunes of War
Rabbi Moshe Grylak We’re still feeling the fallout of the First World War
Some Lessons, But Few Portents
Yonoson Rosenblum What the midterms tell us about 2020
Vote of Confidence
Eyan Kobre Why I tuned in to the liberal radio station
5 out of 10
Rabbi Dovid Bashevkin Top 5 Moments of the Kinus
Day in the Life
Rachel Bachrach Chaim White of KC Kosher Co-op
When Less is More
Rabbi Ron Yitzchok Eisenman How a good edit enhances a manuscript
It’s My Job
Jacob L. Freedman “Will you force me to take meds?”
They’re Still Playing My Song?
Riki Goldstein Yitzy Bald’s Yerav Na
Yisroel Werdyger Can’t Stop Singing
Riki Goldstein Ahrele Samet’s Loi Luni
Double Chords of Hope
Riki Goldstein You never know how far your music can go
Will Dedi Have the Last Laugh?
Dovid N. Golding Dedi and Ding go way back
Battle of the Budge
Faigy Peritzman Using stubbornness to grow in ruchniyus
The Challenging Child
Sarah Chana Radcliffe Strategies for raising the difficult child
Bucking the Trend
Sara Eisemann If I skip sem, will I get a good shidduch?
The Musician: Part 1
D. Himy, M.S. CCC-SLP and Zivia Reischer "If she can't read she'll be handicapped for life!"