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A Freilechen Fiveish

Esti Steinberg

A freilechen Purim, everyone! While you go undercover, hiding under Purim costume and mask, we do v’nahafoch hu and pull the mask off our favorite mascot: FIVEISH!

Wednesday, March 23, 2016

Mrs. Esti Abend, auction coordinator for Oorah, takes us back to the pre-Fiveish era. “Oorah is a great kiruv organization,” says Esti. “Twenty years ago, we were the first ones to start the Five-Dollar Auction, in which you can win mega prizes — like $36,000, lifetime trips toEretzYisrael, or exotic pets — for just $5. Still, over time, we looked for a new way to stand out. We decided to talk to our best friends, the kids, and create a character the kids would like, so they’d also help us raise money to bring kids closer to Torah and mitzvos. “We brainstormed together,” says Esti. “Someone suggestedBilly, in honor of the five-dollar bill. (Imagine Fiveish beingBilly! Impossible!) And then someone hit on the Five idea. We tossed around Fivel, Fivy, and then someone blurted out, ‘Fiveish!’ At first it sounded… well, Fiveish-y. But the more we thought about it, we decided that it was the exact thing we wanted to express. So Fiveish it was!”

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