Join The Conversation With Mishpacha's Weekly Newsletter

A Freilechen Fiveish

Esti Steinberg

A freilechen Purim, everyone! While you go undercover, hiding under Purim costume and mask, we do v’nahafoch hu and pull the mask off our favorite mascot: FIVEISH!

Wednesday, March 23, 2016

Mrs. Esti Abend, auction coordinator for Oorah, takes us back to the pre-Fiveish era. “Oorah is a great kiruv organization,” says Esti. “Twenty years ago, we were the first ones to start the Five-Dollar Auction, in which you can win mega prizes — like $36,000, lifetime trips toEretzYisrael, or exotic pets — for just $5. Still, over time, we looked for a new way to stand out. We decided to talk to our best friends, the kids, and create a character the kids would like, so they’d also help us raise money to bring kids closer to Torah and mitzvos. “We brainstormed together,” says Esti. “Someone suggestedBilly, in honor of the five-dollar bill. (Imagine Fiveish beingBilly! Impossible!) And then someone hit on the Five idea. We tossed around Fivel, Fivy, and then someone blurted out, ‘Fiveish!’ At first it sounded… well, Fiveish-y. But the more we thought about it, we decided that it was the exact thing we wanted to express. So Fiveish it was!”

To read the rest of this story, please buy this issue of Mishpacha or sign up for a weekly subscription

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.

Weekly Struggle
Shoshana Friedman Cover text: promise big and deliver what we promise
Only Through You
Rabbi Moshe Grylak A response to last week’s letter, “Waiting in Passaic”
Are You Making a Kiddush Hashem?
Yonoson Rosenblum In communal affairs, “one bad apple…” often applies
Chance of a Lifetime
Eytan Kobre I identify with the urge to shout, “No, don’t do it!”
Work / Life Solutions with Bunim Laskin
Moe Mernick "You only get every day once"
Seeking a Truly Meaningful Blessing
Dovid Zaidman We want to get married. Help us want to date
Shivah Meditations
Rabbi Emanuel Feldman Equivalence between two such polar opposites is puzzling
Magnet Moment
Jacob L. Freedman Everyone’s fighting a battle we know nothing about
Secrets and Surprises
Riki Goldstein Top-secret suits Eli Gerstner just fine
Blasts of Warmth
Riki Goldstein Keeping the chuppah music upbeat in low temperatures
Behind the Scenes
Faigy Peritzman The intrinsic value of each mitzvah
Good Vision
Sarah Chana Radcliffe Good or bad, nice or not? What you see is what you get
Day of Peace
Mrs. Elana Moskowitz On Shabbos we celebrate peace within and without