Join The Conversation With Mishpacha's Weekly Newsletter

A Freilechen Fiveish

Esti Steinberg

A freilechen Purim, everyone! While you go undercover, hiding under Purim costume and mask, we do v’nahafoch hu and pull the mask off our favorite mascot: FIVEISH!

Wednesday, March 23, 2016

Mrs. Esti Abend, auction coordinator for Oorah, takes us back to the pre-Fiveish era. “Oorah is a great kiruv organization,” says Esti. “Twenty years ago, we were the first ones to start the Five-Dollar Auction, in which you can win mega prizes — like $36,000, lifetime trips toEretzYisrael, or exotic pets — for just $5. Still, over time, we looked for a new way to stand out. We decided to talk to our best friends, the kids, and create a character the kids would like, so they’d also help us raise money to bring kids closer to Torah and mitzvos. “We brainstormed together,” says Esti. “Someone suggestedBilly, in honor of the five-dollar bill. (Imagine Fiveish beingBilly! Impossible!) And then someone hit on the Five idea. We tossed around Fivel, Fivy, and then someone blurted out, ‘Fiveish!’ At first it sounded… well, Fiveish-y. But the more we thought about it, we decided that it was the exact thing we wanted to express. So Fiveish it was!”

To read the rest of this story, please buy this issue of Mishpacha or sign up for a weekly subscription

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.

Not a Newspaper
Shoshana Friedman A deeper difference between newspapers and magazines
Services in Shards
Rabbi Moshe Grylak “Such a painful, malicious lie!”
The Pittsburgh Protests: All Politics All the Time
Yonoson Rosenblum The old rule — “no enemies on the left” — still applies
Danger: School Crossing
Eytan Kobre The hypocrisy of YAFFED’s assertion is breathtaking
Real Laughter and Real Tears
Rabbi Avrohom Neuberger The two sides of a life lived with emunah
Work/Life Solutions with Eli Langer
Moe Mernick I was proud to be “that guy with the yarmulke”
Is Ktchong! a Mitzvah? When Prayer and Charity Collide
Rabbi Emanuel Feldman These cannot both be done effectively at the same time
An Honest Shidduch
Jacob L. Freedman “Baruch Hashem I’m cured, and this will be my secret”
A Blessing in Disguise
Riki Goldstein “I never thought the song would catch on as it has”
Ishay and Motti Strike a Common Chord
Riki Goldstein Bringing together two worlds of Jewish music
What’s your favorite Motzaei Shabbos niggun?
Riki Goldstein From the holy and separate back to the mundane
Rightfully Mine
Faigy Peritzman Don’t regret the job you didn’t land; it was never yours
Growing Greener Grass
Sarah Chana Radcliffe Nurture your blessings and watch them blossom
My Way or the High Way
Rebbetzin Debbie Greenblatt We know what we want — but do we know what He wants?