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A New Spin on an Old Toy

Faygie Gut

If you were born in 2003, you’re the same age as the most recent diabolo craze. No, diabolo isn’t the name of a Portuguese explorer, although it does sound like one. The diabolo is an ancient Chinese toy that became popular all over again in the 21st century.

Wednesday, May 18, 2016

You saw it on the bus. You played with it in school. You saw it spinning on the street. It was everywhere! Every child just had to have one. Even four-year-olds were playing with it. “We sold 150 diabolos every day for two weeks back then!” Mr. Hershel Hershkowitz of Toys for Thought in Lakewood, New Jersey, relates. “I’ve never seen anything like it.” New diabolos delivered to the toy store sold out in minutes. People would go so far as to stop the UPS deliveryman on the street and ask if he was carrying the eagerly awaited next shipment. It was such a popular item that boys were calling the diabolo companies directly to ask if they could sell the toy wholesale. The puzzled company representatives called Mr. Hershkowitz, asking, “Why are there young boys calling and asking to order shipments of diabolos?” “My greatest competition was the boys from the Cheder of Lakewood!” Mr. Hershkowitz says, laughing. 


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