Join The Conversation With Mishpacha's Weekly Newsletter

Inside Job: Graphic Designer

Rachel Bachrach

Three graphic designers dish about the impact of the Internet, their favorite colors, and what they really think when they get your wedding invitation

Wednesday, February 01, 2017

 Mishpacha image

CREATIVE BUSINESS “There are busy times, but it’s good to know that graphic design is very compatible with being a mother — you can work from home, you don’t have to run around,” says Zippy Thumim, graphic designer and director of “But obviously you have deadlines, so you need to be organized, and set limits — extra fees for last-minute jobs, for example, or ‘No calls during supper and bedtime,’ and arrange for extra help during peak times”

Y es, they design flyers and craft logos — but there’s so much more involved. Think creating designer, illustrated bentshers, planning the pages of a Hebrew-English sefer, laying out newspaper spreads, and more. Get to know three graphic designers from around the world and learn the inside story about this colorful profession.

Lauren (Leebee) Mann, 33, is a graphic designer in Los Angeles, California. She’s the owner and chief designer at Lauren Mann Design and has been working in the field for more than a decade.

Everyone wants a flyer that’s “eye-catching” and “different,” but what they really need to know is how to catch their target market’s attention.

You may think all I do is design things. In real life, a graphic designer also…

gives business and advertising advice to clients; deals with difficult clients with kindness and understanding (it’s a great exercise in middos!); acts as a quasi-event planner; and more.

If you’re running your own design company, you also need to run a business, and that includes bookkeeping, advertising yourself, using spreadsheets like Excel, preparing files for printing, placing orders, and so on. It’s more than just creating designs, that’s for sure.

“The technology keeps advancing,” explains Mati Jacobovits, 59, the owner of Brooklyn graphic design firm Studio 1588. “What Photoshop can do is really crazy: You can select a piece of a picture, like an arm that’s bent down, and lift it to make it look raised” META TITLE Inside Job: Graphic

One of my favorite parts of the job is meeting lots of people doing lots of interesting things. I once had someone call me about doing a bentsher for his son’s bar mitzvah. This bar mitzvah boy is very artistic and was inspired by Gadi Pollack’s illustrated bentsher, so he drew illustrations to make his very own version. They had the images scanned, and I put together a bentsher in a style similar to Gadi Pollack’s. While working on the project, all I could think about was how much I love what I do because of all the fun, unique, and interesting projects that come my way.

My signature work is…

A project I’m really proud of is the work I did for a gala that took place in Los Angeles this year for United Hatzalah and Hatzolah of Los Angeles. The event celebrated the volunteers, who are regular men in the community, people you meet at shul or the bakery, but when their walkie-talkie alerts them to an emergency, they suddenly become these superheroes and save lives. I created a graphic that was a bit out of the box but very eye-catching — a man in a suit tearing open his dress shirt to reveal the Hatzolah logo on his superhero-style shirt underneath. Graphic design is all about communicating an idea with words and images, this was a great example of that, and more important, it was a big hit and made a real impact!

If I could go back to school now, I’d like to learn…

typography, to better understand the form of letters and how they work together. Web design and programming, so I could add that component to my business-design services. And marketing, because the core of any design for companies and organizations is knowing how to target your market and how to sell your product or service. I work with a business consultant on many projects, and for gala events, with an event producer. I learn so much from them, but I’d really love to know even more. Most of my clients want more business, and everyone wants a flyer that’s “eye-catching” and “different,” but what they really need to know is how to catch their target market’s attention, and that depends on the target market’s interests.

Related Stories

The Great Jewish American Novel

Leah Milstein

I opened a new document and hit ‘File, Save As’: The Great Jewish American Novel 1.doc. Success cour...

Family Fiction: White Flakes

Esty Heller

Frumet reaches for the dips again, and my smile wanes. I can’t — she can’t take refills. It’s just… ...

Share this page with a friend. Fill in the information below, and we'll email your friend a link to this page on your behalf.

Your name
Your email address
You friend's name
Your friend's email address
Please type the characters you see in the image into the box provided.

The Fortunes of War
Rabbi Moshe Grylak We’re still feeling the fallout of the First World War
Some Lessons, But Few Portents
Yonoson Rosenblum What the midterms tell us about 2020
Vote of Confidence
Eyan Kobre Why I tuned in to the liberal radio station
5 out of 10
Rabbi Dovid Bashevkin Top 5 Moments of the Kinus
Day in the Life
Rachel Bachrach Chaim White of KC Kosher Co-op
When Less is More
Rabbi Ron Yitzchok Eisenman How a good edit enhances a manuscript
It’s My Job
Jacob L. Freedman “Will you force me to take meds?”
They’re Still Playing My Song?
Riki Goldstein Yitzy Bald’s Yerav Na
Yisroel Werdyger Can’t Stop Singing
Riki Goldstein Ahrele Samet’s Loi Luni
Double Chords of Hope
Riki Goldstein You never know how far your music can go
Will Dedi Have the Last Laugh?
Dovid N. Golding Dedi and Ding go way back
Battle of the Budge
Faigy Peritzman Using stubbornness to grow in ruchniyus
The Challenging Child
Sarah Chana Radcliffe Strategies for raising the difficult child
Bucking the Trend
Sara Eisemann If I skip sem, will I get a good shidduch?
The Musician: Part 1
D. Himy, M.S. CCC-SLP and Zivia Reischer "If she can't read she'll be handicapped for life!"