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Your Ad Goes Here

Rachel Bachrach

BUY IT! GET IT! USE IT! WEAR IT! The words scream across the page, leaping at you with the force of suggestion. While you may quickly turn the page, if the ad was successful, its message has already been internalized. How Advertisers Snag Your Interest — and Your Money.

 

One in a Thousand

Dr. Pearl Herzog

When Rebbetzin Sarah Bayla Hirschenson arrived in Eretz Yisrael in the mid-1800s, she found desolation. With tenacity, ingenuity, and wisdom, she helped bring both spiritual and material sustenance to the people of theHoly Land.

 

Turning Tides: Tomato Soup Punch

As told to Leah Gebber

Kiwi, pineapple, tomato, basil … mingled flavors that tell of the wonderful relief I had that crazy evening. The combination tasted strange, repulsive even, but to me it is the triumphant taste of finally letting go of all the voices that soured my life.

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